COACH DAR LOGO REDESIGN
BEFORE & AFTER: Darleen Santore has been in the self empowerment industry for more than 20 years. She sought a solution to update her logo and brand to reach a broader audience. She has earned the well-respected title of “coach” from thousands of people who commonly refer to her as “Coach Dar”, however, Darleen expressed the need for a more versatile brand identifier. We accomplished this in her logo design by softening the emphasis on the word “coach” while creating appeal and balance with rounded contours. This logo is also available in many bright solid colors, allowing Darleen to personalize and color coordinate her branding by subject or refresh her messaging on social media.
COACH DAR WEBSITE REDESIGN
BEFORE & AFTER: The past 5 years, Darleen broadened her audience to include not only professional athletes, but also prominent CEOs, world leaders, and business executives. She needed a brand refresh to connect with a sophisticated clientele. After engaging in our one-on-one sessions and realizing the unique experience she brings to her clients, we established a framework that combines bright and muted colors against clean white space that provides a gracious appeal to all audiences. The banner consists of a multiple-colored layered and banded background behind Darleen’s logo—a metaphor for transparency in messaging and her multifaceted “colorful” and friendly approach in communicating. See her redesigned website at coachdar.com