The  Team

Bluedot Branding was founded on the principles that great branding and design should be attainable.
We are a boutique brand entity that provides expert design & creativity to help brands find their visual voice, individuality, and character without a big agency price tag.

The blue dot name is based on astronomer Carl Sagan’s “Pale Blue Dot” book about the human place in the universe. Carl took the long-range view of earth from space in search for the meaning of what is really important in grand scope of the universe. We use the same philosophy in our designs: taking a grand view of the brand and distilling the most important and relevant elements to provide brand approachability, purpose, and identity. 

Contact us now to learn how we can assist your brand. Email carey@bluedotbranding.com

 
 
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CAREY PAULEY

20 years experience in leadership roles in marketing, product development & brand management, with top companies such as Accenture LLP, Estee Lauder Companies (Bobbi Brown, MAC cosmetics & Estee Lauder), Canyon Ranch, Philosophy Beauty and Hi-Health. Carey holds a B.S. in Accounting and M.B.A. in Marketing from Hofstra University.

 
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RACHEL LAKIN

An innovative, out-of-the-box graphic design professional and illustrator with over 20 years of practical experience. Rachel has a Fine Arts background, and a B.S.D. in
Product Design from Arizona State University. She’s worked the majority of her career
as a packaging designer, but her wealth of printing knowledge in both packaging and collateral has been an asset resulting in the ability to fully grasp the parameters required and consistently deliver great results. Companies include close to 10 years at Philosophy Beauty, Whish Beauty, Petsmart, Hi Health and more. To see more of Rachel’s work, visit lakindesign.com.

 

Collectively, Carey and Rachel have over 40 years of experience working with the brands listed here:

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